Hey! Call me S.
A few years ago, my daughter, Charlie, asked me what I do for work. She was six at the time, and I had to think—how do I explain hotel asset management to a child?
The truth is, when I first transitioned from hotel operations to asset management in my late 30s, I wasn’t entirely sure what I was getting into either. But in that moment with Charlie, I had to distill it down to something simple, something clear.
So I told her, I try to make hotels better.
That answer stuck with me. Over time, I’ve refined what it truly means, and it has shaped my approach to this industry.
For me, making hotels better comes down to three things:
1. Creating spaces for people. Places to stay, dine, gather, celebrate, and connect. Hotels are more than just buildings—they are stages for experiences.
2. Ensuring hospitality remains a meaningful career. Hotels should provide opportunities for people from all walks of life, at any stage of their career, should the individual want to be part of it.
3. Making hotels a viable investment. Without commercial viability, the whole ecosystem collapses. For hotels to thrive, investors must see them as a sound business decision — not just a passion project.
This is where I come in.
I work with hotel investors to ensure their assets are commercially viable. To do that, I engage with industry professionals, operators, and vendors. I stay curious—always seeking to understand what guests want, what employees need, and what makes a hotel truly work.
Through this blog, I’m not just sharing my insights—I’m sense-checking ideas, fleshing out concepts, and learning from conversations I’ve had with those who challenge and inspire me. Some posts will take a stance, others will invite discussion.
Either way, the goal is simple: to make hotels better.
Let’s get to it.